Another thriving aspect of the media industry today is 'Promotional Packages'. Whether it be to promote and brand a particular event that a company is hosting, or a new product launch, or promotional material to support an band's EP release, promotional packages play an important role in the advertising.
Below are two promotional branding packages I have created. The first for COLOUR, the University of Sussex Media, Film & Music Degree Show, covering all promotional aspects from a mobile application design to branded merchandise. Follow this link to see all the processes behind COLOUR. The second is the promotional package to support the music video for Coldplay's 'Up in Flames' that I shot with Henry Cramer-Todd. This features a digipak (digital copy of the album artwork, as a foldable net to encase the CD for the single) and A3/A4 size advert to be featured in newspapers and magazines. This promotional package had to fit in with Coldplay's 'meta-narrative' and previous branding. Here is a link to the process blog for this entire project, from pre-production to the final branding.
Mobile App Design // Business Card // CD/DVD Cover // Double-Sided A5 Flyer with Map // A4 Folder Net (to be printed, then folded) // Headed A4 Paper // A1 Poster // Branded T-Shirt // Wristband for Entry with Tearable Drinks Coupon Stubs
UP IN FLAMES
A3/A4 Poster // Album Artwork/Digipak Net (to be printed, then folded)